Senior Lifecycle Specialist, CRM
D
DarkroomGrowth Marketing
United StatesFull-TimeSenior
Salary60,000 - 80,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 3–5+ years
- Required Skills
- HTMLCSSCRM
Requirements
- 3–5+ years of hands-on lifecycle, CRM, or email marketing execution.
- Deep expertise in at least one enterprise-grade ESP (Braze, Salesforce Marketing Cloud, Iterable, or comparable).
- Experience building complex, event-triggered journeys with multi-branch logic, conditional splits, and cross-channel orchestration (Email, SMS, Push).
- Fluent in advanced segmentation (behavioral, product-event, computed attributes, dynamic content).
- Proven history of building lead capture, welcome series, first-conversion, and loyalty/win-back programs.
- Strong understanding of deliverability, domain authentication (SPF, DKIM, DMARC), and list hygiene.
- Proficiency in HTML and CSS for email templating.
- Technical knowledge of data flows, including API-based events, webhooks, and ETL/CDP integrations.
- Experience in designing and executing A/B and multivariate tests.
- Excellent written communication skills for explaining technical concepts to non-technical stakeholders.
- Familiarity with templating languages such as Liquid, Handlebars, or AMPscript is a plus.
Responsibilities
- Build and QA flows, automations, and campaigns from lead capture through to loyalty and win-back.
- Implement segmentation and audience logic, including dynamic content and personalization at volume.
- Manage technical setup and health of the client ESP instance, including data feeds and event tracking.
- Monitor channel performance and deliverability, proactively escalating and resolving issues.
- Troubleshoot campaign failures, rendering issues, and data misfires while documenting fixes.
- QA builds end-to-end for logic, rendering, links, personalization, and suppression.
- Execute the testing roadmap and report on A/B and multivariate test results.
- Partner with creative teams to implement copy and assets on schedule.
- Build and maintain reporting for client KPI reviews.
View Full Description & ApplyYou'll be redirected to the employer's site
