Senior Retention Specialist, CRM
New
D
DarkroomGrowth Marketing
United StatesFull-TimeSenior
Salary60,000 - 80,000 USD per year
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Job Details
- Experience
- 3–5+ years
- Required Skills
- HTMLCSSCRM
Requirements
- 3–5+ years of hands-on lifecycle, CRM, or email marketing execution.
- Deep expertise in at least one enterprise-grade ESP: Braze, Salesforce Marketing Cloud, Iterable, or comparable.
- Proven experience building complex, event-triggered journeys with multi-branch logic and conditional splits.
- Fluent in advanced segmentation (behavioral, product-event based, computed attributes).
- Expertise in deliverability (SPF, DKIM, DMARC, BIMI, sender reputation, list hygiene).
- Proficiency in HTML and CSS for email template development.
- Knowledge of templating languages such as Liquid, Handlebars, or AMPscript.
- Understanding of technical data flows (API-based events, webhooks, ETL/CDP integrations).
- Ability to diagnose and report on channel KPIs (open rates, conversion, bounce, etc.).
- Excellent written communication skills with the ability to explain technical concepts to non-technical audiences.
Responsibilities
- Build and QA flows, automations, and campaigns from lead capture through win-back.
- Implement segmentation and audience logic for personalized content at volume.
- Manage technical health of the ESP instance, including integrations, data feeds, and event tracking.
- Monitor channel performance and deliverability to resolve issues proactively.
- Troubleshoot platform errors and ensure proper rendering across email clients.
- Design and execute testing roadmaps (A/B and multivariate) with the Associate Director.
- Partner with cross-functional teams to integrate copy and creative into builds.
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