Marketing Campaign Manager
New
J
JobgetherB2B SaaS Education
Based in United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in B2B SaaS marketing, including at least 2 years of campaign management experience.
- Required Skills
- Project ManagementData AnalysisSalesforceGoogle AnalyticsA/B testingHubSpot
Requirements
- 5+ years of experience in B2B SaaS marketing, including at least 2 years of campaign management experience.
- Experience managing campaigns across multiple business units, products, or service lines.
- Proven success delivering integrated marketing campaigns with measurable pipeline and revenue outcomes.
- Strong project management skills and the ability to manage multiple initiatives simultaneously.
- Proficiency with marketing technology platforms such as Salesforce, HubSpot, Marketo, Eloqua, and Google Analytics.
- Familiarity with project management tools, campaign automation, segmentation, and personalization best practices.
- Strong analytical skills with the ability to interpret campaign data, identify trends, develop insights, and recommend actions.
- Experience with experimentation frameworks such as A/B testing, multivariate testing, or incrementality analysis.
- Excellent communication, collaboration, vendor management, and stakeholder management skills.
- Exceptional organization and attention to detail, with an ability to anticipate dependencies and maintain scalable processes.
- Strong creative judgment and an understanding of brand consistency across marketing channels.
- Experience with vertical B2B SaaS in education or EdTech is preferred.
Responsibilities
- Develop and lead comprehensive, multi-channel marketing campaigns aligned with business unit goals and growth objectives.
- Partner with business stakeholders to understand target audiences, value propositions, priorities, segmentation, and messaging requirements.
- Manage end-to-end campaign execution in collaboration with internal functional teams and an external marketing agency.
- Own campaign timelines, budgets, deliverables, dependencies, and quality standards to ensure timely and effective execution.
- Monitor and analyze campaign performance using marketing analytics platforms, dashboards, and relevant performance metrics.
- Test, optimize, and continuously iterate campaigns using data-driven insights to improve conversion rates and pipeline contribution.
- Partner with sales teams to align campaign activity with revenue opportunities, support sales enablement, and accelerate pipeline development.
- Communicate campaign plans, performance results, insights, and recommendations to marketing and business leadership.
- Maintain clear documentation and repeatable processes that improve operational efficiency and enable campaign scalability.
- Collaborate with content and design teams to ensure messaging and creative assets drive engagement while maintaining brand consistency.
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