Growth Campaign Manager, Lifecycle
New
V
Virta HealthHealth Tech
RemoteFull-TimeMiddle
Salary$108.5K - $140.5K
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Job Details
- Experience
- 3–4 years
- Required Skills
- Project ManagementA/B testingLookerGenerative AI
Requirements
- 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing in a B2C or B2B2C environment.
- Proven experience building, segmenting, and executing campaigns in enterprise customer engagement platforms (e.g., Braze, Iterable, SFMC).
- Understanding of customer-data concepts like events, attributes, segments, and behavioral triggers.
- Track record of project managing multi-asset marketing campaigns across creative, web, and operational teams.
- Hands-on proficiency with growth analytics tools such as GA4, Looker, or Amplitude.
- Experience using generative AI tools to streamline campaign workflows or draft content.
- Strong communication skills for collaborating with technical, marketing operations, and data teams.
Responsibilities
- Partner with the Sr Technical Lifecycle Marketing Manager to build, test, and deploy multi-channel member acquisition and engagement campaigns (email, mail, SMS) in Braze.
- Build, launch, and maintain campaigns and Canvases using established templates, including audience segmentation, trigger logic, and A/B testing.
- Monitor daily campaign health and track key conversion funnel metrics to identify optimization opportunities.
- Manage campaign orchestration from intake to retrospective, including developing briefs, workback plans, and coordinating cross-functional approvals.
- Develop and maintain AI-assisted project management workflows to streamline campaign launches and eliminate bottlenecks.
- Support growth initiatives such as webinars, landing-page tests, or SEO/SEM campaigns.
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