Senior Brand and Content Marketer
New
C
Clarify HealthHealth Technology
Remote- USFull-TimeSenior
Salary$117,000 - $135,000 a year
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Job Details
- Experience
- Four to six years in B2B content marketing, brand, or communications.
- Required Skills
- SEO
Requirements
- Four to six years of experience in B2B content marketing, brand, or communications.
- Portfolio of published work demonstrating an executive or organizational voice.
- Direct experience marketing in healthcare, health technology, or a regulated industry.
- Demonstrated understanding of buyer personas and compliance constraints in target industries.
- Experience developing thought leadership, including white papers, research-backed reports, or original analysis.
- Experience ghostwriting for executives while maintaining a consistent voice.
- Experience in sales enablement, particularly within companies where field teams handle prospecting.
- Experience briefing and directing designers.
- Working knowledge of marketing automation platforms as a content contributor.
Responsibilities
- Develop and sustain the company's market perspective through executive-bylined articles, market commentary, and research-backed content.
- Produce copy for marketing campaigns, including landing pages, email sequences, nurture tracks, ads, and blogs.
- Create and maintain sales enablement materials such as battlecards, case studies, one-pagers, white papers, and pitch narratives.
- Ensure consistent brand messaging across all external assets.
- Manage the social media calendar and executive social presence.
- Own website copy and collaborate on conversion paths and SEO.
- Provide creative direction to freelance designers, including briefing and quality control.
- Support PR efforts by supplying content for media placements and award submissions.
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