- Develop and sustain the company's market perspective through executive-bylined articles, market commentary, and research-backed content.
- Produce copy for marketing campaigns, including landing pages, email sequences, nurture tracks, ads, and blogs.
- Create and maintain sales enablement materials such as battlecards, case studies, one-pagers, white papers, and pitch narratives.
- Ensure consistent brand messaging across all external assets.
- Manage the social media calendar and executive social presence.
- Own website copy and collaborate on conversion paths and SEO.
- Provide creative direction to freelance designers, including briefing and quality control.
- Support PR efforts by supplying content for media placements and award submissions.
SEO