Senior Google Ads Media Buyer / Performance Marketing Lead
New
E
eGear MediaE-commerce Performance Marketing
Fully remote, Flexible hoursFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4–7 years
Requirements
- 4–7 years of experience running Google Ads independently.
- Proven experience in a performance marketing agency or e-commerce media buying team.
- Advanced expertise in Google Search, Performance Max, Demand Gen, and Display campaigns.
- Deep technical understanding of conversion tracking and attribution, specifically using RedTrack.
- Ability to analyze performance data to drive consistent profitability.
- Experience configuring offer parameters, sub-parameter mapping, and conversion events.
- Strong documentation skills for standardizing campaign processes.
- Ability to diagnose and fix technical account issues like verification and billing problems.
- Submission of a CV with project cases.
- Submission of a video introduction detailing a campaign pivot from unprofitable to profitable.
Responsibilities
- Plan, build, and optimize Google Search, Performance Max, Demand Gen, and Display campaigns across multiple product offers.
- Configure and maintain full tracking and attribution in RedTrack, including postback URLs and conversion event mapping.
- Diagnose and resolve account-level issues such as tracking failures, billing problems, and campaign ID mismatches.
- Evaluate offer performance data to decide whether to scale, test, or cut losses.
- Brief landing page requirements to web developers based on performance metrics.
- Deliver weekly written performance reports covering spend, ROAS, and CPA.
- Establish and document campaign setup standards for the team.
- Mentor junior media buyers on campaign architecture and optimization.
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