Senior Performance Marketing Specialist, Paid Media
New
J
JobgetherConsumer Technology
IndiaFull-TimeSenior
SalaryCompetitive salary and annual bonus.
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- Looker
Requirements
- 5+ years of hands-on performance marketing experience, preferably within a B2C subscription, consumer technology, or data-driven environment.
- Demonstrated experience personally building, managing, and optimizing multi-channel paid campaigns.
- Deep hands-on experience with Apple Search Ads, Google Ads, Meta, and TikTok.
- Strong analytical judgment to diagnose performance changes and translate data into practical actions.
- Solid understanding of attribution and incrementality.
- Experience using GA4 and campaign reporting or visualization platforms such as Looker.
- Experience with incrementality testing or marketing mix modeling.
- Experience running paid media campaigns across international markets (e.g., US, UK, EU).
- Strong communication skills for presenting insights to cross-functional stakeholders.
- Ability to work effectively in remote, international teams with a high degree of ownership.
Responsibilities
- Execute, monitor, and optimize paid acquisition campaigns across multiple channels, objectives, products, audiences, and international markets.
- Manage campaign setup, quality assurance, bidding, targeting, pacing, creative rotation, tracking, and ongoing optimization.
- Own campaigns across platforms including Apple Search Ads, Google, Meta, and TikTok.
- Analyze performance metrics and connect them with conversions, revenue, CAC, and LTV.
- Manage approved media budgets and recommend spend reallocations.
- Design and execute structured experiments covering creative, audiences, landing pages, and bidding strategies.
- Partner with Creative and Product teams to improve advertising assets and landing-page experiences.
- Work with Data and Engineering teams to validate tracking and incorporate attribution insights.
- Own remarketing initiatives, audience segmentation, and creative sequencing to drive retention.
- Communicate performance findings and recommendations through dashboards and presentations.
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