Marketing Specialist - GTM & Growth
P
PacktTechnical Publishing
IndiaFull-TimeMiddle
Salary80000 - 160000 INR per month
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Job Details
- Experience
- 3+ years
- Required Skills
- SalesforceGoogle AnalyticsHubSpotLooker
Requirements
- 3+ years in marketing, GTM, or growth with direct ownership
- Proven impact in growth/GTM roles launching or scaling programs, ideally in developer-focused or technical audiences
- Demonstrated success with partner/creator/community distribution (newsletter swaps, rev-shares, co-marketing, live collabs)
- Strong grasp of events funnels
- Strong grasp of newsletter economics (list growth, engagement, sponsorship readiness)
- Hands-on with ESP/CRM (e.g., HubSpot/Salesforce, Omeda) and analytics (e.g., GA, Looker/Datastudio)
- Comfortable with light paid media (LinkedIn, Meta, Google)
- Skilled in UTM discipline
- Skilled in dashboarding
- Skilled in interpreting performance to prioritize next tests
- Familiar with developer-native channels (Reddit, Discord, GitHub, YouTube/Twitch, LinkedIn) and their norms
Responsibilities
- Own and execute GTM for vertical-specific paid events and companion newsletters.
- Plan and publish high-signal promo/content in sync with events and newsletter cadence.
- Design and run integrated campaigns per event.
- Build and manage partner distribution (authors, creators, community operators).
- Structure rev-share/list-share deals, newsletter swaps, co-hosted streams, and bundles.
- Run small, disciplined paid boosts/retargeting where it compounds partner traction.
- Coordinate AMAs, contributor co-promotions, quote drops, and partner spotlights.
- Use AI tools (e.g., ChatGPT/Claude, Descript, Whisper) to turn raw content into shorts, threads, carousels, and email snippets.
- Build repeatable packaging workflows from long-form assets to channel-native posts.
- Implement lightweight personalization and scheduling at scale.
- Define and track KPIs like net-new email capture, cost per net-new attendee, view→register, register→attend, newsletter→event conversion.
- Build simple dashboards for weekly reporting across events, partner sources, and newsletters.
- Analyze performance to refine copy, offers, partner mix, and channel sequencing.
- Translate audience and campaign signal into the next two experiments weekly.
- Maintain a 30-day rolling calendar per vertical with aligned partner slots and creator commitments.
- Repurpose event insights into carousels, shorts, threads, landing pages, checklists, and mini-labs.
- Coordinate contributor assets and deadlines to fuel pre/post-event campaigns.
- Support blog/Substack/email with optimized, scheduled content for owned list growth.
- Document playbooks for partner outreach, newsletter swaps, and post-event recap loops.
- Engage contributors and communities across LinkedIn, Reddit, Discord, GitHub, YouTube/Twitch.
- Monitor and respond to inbound comments and DMs; harvest FAQs into content and offers.
- Manage AMA logistics, creator interactions, and occasional audience surveys.
- Uphold good-citizen community practices and GDPR-safe outreach norms.
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