Senior Media Buyer
New
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TopDog LawPersonal Injury Law
United StatesFull-TimeSenior
Salary$118,000 - $142,000, commensurate with experience
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Job Details
- Experience
- 3+ years
- Required Skills
- Lead GenerationData analytics
Requirements
- 3+ years of hands-on paid media buying experience in-house or agency side.
- Proven track record managing monthly ad budgets between $100K and $1M+.
- Primary background in lead generation, particularly in legal, insurance, home services, or financial services.
- Deep expertise in Google Demand Gen including campaign architecture and bidding optimization.
- Expert-level proficiency in Meta Ads Manager.
- Strong analytical skills with a data-driven mindset for performance marketing.
- Ability to diagnose root causes of issues and act proactively.
- Strong creative intuition to identify winning ad hooks and brief video concepts.
- Familiarity with pixel and data integrity processes.
- Experience with landing page optimization and lead form building.
Responsibilities
- Own hands-on media buying across core platforms including Google, Meta, TikTok, and Snapchat with lead quality as the primary KPI.
- Execute campaign builds including audience segmentation, creative testing frameworks, budget pacing, and bid strategy optimization.
- Monitor daily performance across channels, flag anomalies, scale winners, and pause underperformers.
- Partner with creative teams to brief ad concepts and identify winning hooks, formats, and messaging.
- Analyze performance data daily and build dashboards using BI tools to surface insights on CPL, lead quality, and conversion rates.
- Coordinate with intake and operations teams to align ad spend with downstream case quality.
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