Director, Growth Marketing
S
Sandbox VREntertainment VR
Full remote work from any of our currently approved US statesFull-TimeDirector
Salary$150,000 - $180,000 a year
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Job Details
- Experience
- 10+ years
- Required Skills
- Artificial IntelligenceData analytics
Requirements
- 10+ years of growth marketing experience with a track record of driving profitable revenue.
- Deep, hands-on expertise in paid media, budget allocation, and creative testing.
- Experience in a multi-location, hospitality, entertainment, or retail business.
- Strong analytical skills across attribution, incrementality, conversion, retention, and unit economics.
- Demonstrated ability to turn customer insights into successful creative concepts.
- Experience improving booking funnels and collaborating on lifecycle marketing programs.
- Ability to work effectively across strategy and hands-on execution in a lean environment.
- Practical AI fluency with experience using AI for campaign analysis and experimentation.
Responsibilities
- Lead growth strategy and paid media execution across Meta, Google, TikTok, and other channels.
- Partner with Content and Marketing to build a disciplined creative experimentation and testing process.
- Increase same-store sales and fill capacity by partnering with Operations and Finance.
- Improve landing pages and the booking journey in collaboration with the website product team.
- Develop lifecycle programs including email, SMS, and referrals to drive repeat visits.
- Create and scale franchise growth systems, playbooks, and performance benchmarks.
- Manage AI-enabled marketing executions and report on performance metrics to leadership and franchise partners.
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