B2B Content & Growth Associate

VirtuHireB2B SaaS, Industrial Tech

South AfricaPart-TimeMiddle

Salary not disclosed

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Job Details

3–6 years of professional writing experience, ideally in a B2B, SaaS, technology or commercial environment.
Proven experience writing engaging content including articles, thought leadership, copy, newsletters, and website content.
Hands-on B2B outbound experience, including building prospect lists, sending personalised outreach, managing replies and booking meetings.
Excellent written and spoken English, with the ability to write clearly, naturally and without unnecessary jargon or filler.
Strong research skills and the ability to understand a business, its customers and their challenges.
Comfortable using ChatGPT, Claude or similar AI tools as part of your everyday workflow.
Able to identify inaccurate or AI-generated information and fact-check outputs.
Comfortable working independently in an early-stage, founder-led environment with limited structure.
Strong commercial instinct to convert writing into conversations and opportunities.
Experience in manufacturing, distribution, logistics, industrial technology or operations is advantageous.
A network or understanding of the South African manufacturing and distribution market is a strong advantage.

Write high-quality B2B articles, essays and thought-leadership content for the target audience.
Write personalised prospecting messages, follow-ups, customer communications and post-call recaps.
Build and maintain targeted prospect lists across Turkey, Europe and, increasingly, South Africa.
Research companies and decision-makers, identifying relevant opportunities and potential introductions.
Run email and LinkedIn outbound campaigns and manage follow-ups through to booked meetings.
Develop and refine messaging based on prospect responses and campaign results.
Create and edit product copy, website content, onboarding materials, help text and other written communications as required.
Use AI tools such as ChatGPT and Claude for research, drafting and organisation, while checking and correcting information before it is used.
Keep all prospecting activity and interactions accurately updated in the CRM.
Work directly with the founder, taking weekly feedback and independently managing your workload.

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