Senior SEO Content Strategist - B2B Growth
R
RemotePassHR Software
South Africa. Jordan. Poland. Philippines. SpainFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Content creationSEOEditingLead GenerationWritingData analytics
Requirements
- 5+ years of SEO and content experience within the B2B sector.
- Deep understanding of B2B marketing fundamentals.
- AI-first mindset with experience using tools like ChatGPT, Claude, Gemini, or Perplexity.
- Experience experimenting with AI-visibility tools (e.g., Profound, Athena).
- Ability to build lightweight tools independently without relying on engineering support.
- Commercial mindset focused on lead generation and pipeline growth.
- Strong writing, editing, and communication skills in English.
- Experience managing deliverables across multiple stakeholders.
- Adaptability and an energized approach to solving problems in a rapidly changing environment.
Responsibilities
- Own content strategy across blogs, guides, landing pages, emails, case studies, and resources.
- Optimize content for AI engines and third-party platforms like YouTube and Reddit.
- Utilize first-party data to identify high-performing topics and guide content decisions.
- Build lightweight tools for content creation and lead capture using AI.
- Analyze performance data to identify successes and replicate results.
- Partner with the Technical SEO Lead on keyword and topic alignment.
- Brief and manage designers, writers, and external contributors.
- Track and report on lead generation, pipeline, and AI-visibility metrics.
- Execute on-page and off-page SEO, including internal linking and link building.
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