Marketing Operations Specialist

New
Cuba, Nicaragua, Ecuador, Uruguay, República Dominicana, Venezuela, Perú, Costa Rica, Guatemala, Chile, Paraguay, Colombia, Honduras, Argentina, Bolivia, Mexico, Brazil, El Salvador, Guyana, PanamáFull-TimeMiddle
Salary not disclosed
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Job Details

Languages
English
Experience
3-5 years
Required Skills
Data AnalysisGoogle AnalyticsTableauMicrosoft ExcelHubSpotGoogle SheetsAsana

Requirements

  • 3-5 years of experience in Marketing Operations, Marketing Analytics, or Campaign Management.
  • Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
  • Advanced HubSpot proficiency, including campaign objects and marketing analytics.
  • Experience building reports and dashboards using Tableau or similar BI platforms.
  • Strong understanding of Google Analytics 4, marketing attribution, and UTM tracking.
  • Experience developing campaign briefs and managing cross-functional initiatives.
  • Advanced proficiency in Excel and/or Google Sheets.
  • Experience with project management software like Asana.
  • Strong analytical skills to transform data into business recommendations.
  • Full professional proficiency in English (written and verbal).
  • Comfortable leveraging AI tools like ChatGPT, Claude, or Gemini to improve productivity.

Responsibilities

  • Partner with the Head of Marketing to transform strategic initiatives into execution plans and roadmaps.
  • Manage campaign planning from concept to launch, including briefing, timeline creation, and cross-functional coordination.
  • Build and maintain marketing dashboards in Tableau to monitor performance and KPIs.
  • Own campaign tracking, attribution processes, and maintain UTM governance.
  • Support marketing systems, including HubSpot, and conduct quality assurance before launches.
  • Manage the operational execution of the co-op marketing program.
  • Develop and document marketing SOPs to improve workflows through automation and AI tools.
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