Associate Manager, Performance Marketing
J
JobgetherEducation Technology
Fully remote position within the United States.Full-TimeManager
SalaryAnnual salary of $75,000–$83,000, plus eligibility for a bonus.
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementSalesforceGoogle AnalyticsDigital MarketingHubSpotCRM
Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- 3+ years of professional experience in marketing, communications, or a related discipline.
- Experience working with marketing CRM systems and analytics tools.
- Demonstrated experience developing digital marketing campaigns with defined KPIs and measurement plans.
- Foundational knowledge of digital marketing channels including web, social, email, paid media, content marketing, and AI-enabled marketing.
- Intermediate experience with digital acquisition and retention strategies.
- Strong organizational, analytical, and project management skills.
- Ability to work collaboratively in a data-driven, team-oriented environment.
- Experience with HubSpot and Salesforce is preferred.
- Familiarity with content management systems (CMS) is preferred.
- Familiarity with paid social platforms such as Meta, LinkedIn, and Twitter is preferred.
- Proficiency with Google tools, including Google Analytics and Google Ads, is preferred.
Responsibilities
- Create and manage digital marketing assets, including emails, advertisements, forms, landing pages, and marketing automation workflows.
- Support the development and execution of digital marketing strategies, including campaign planning and coordination with internal teams.
- Manage paid media placements by monitoring campaign performance, optimizing results, and providing actionable recommendations.
- Lead and track digital campaigns using project management tools, ensuring efficient execution.
- Support relationships with external digital marketing vendors and partners to ensure alignment with campaign objectives.
- Measure and report on digital marketing effectiveness, including metrics such as MQL-to-SQL conversion, using attribution and analytics tools.
- Present data-driven insights and optimization recommendations to support continuous campaign improvement.
- Support the development of direct reports and align their work with organizational objectives.
- Use approved AI marketing tools to improve efficiency and share learnings.
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