Field Marketing Manager
New
T
TraildSaaS Finance
United States / CanadaFull-TimeMiddle
Salary120,000 USD - 160,000 CAD per year
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Job Details
- Experience
- 3 to 7 years
- Required Skills
- Project ManagementSalesforceSaaSHubSpotCRM
Requirements
- 3 to 7 years of B2B Event or Field marketing experience in SaaS or tech.
- Demonstrated experience owning events end-to-end.
- Proven ability to manage high-volume event calendars concurrently.
- Strong commercial acumen with the ability to track and report on ROI and revenue impact.
- Creative problem-solving skills for developing unique booth concepts and activations.
- Experience building and maintaining relationships with partners, VARs, or implementation partners.
- Strong project management skills and attention to detail.
- Excellent communication skills for developing internal and external messaging.
- Working knowledge of CRM and marketing automation platforms such as HubSpot or Salesforce.
- Experience in a Series A to Series C SaaS company is a strong advantage.
- Knowledge of the finance or accounting software landscape is a plus.
Responsibilities
- Plan and execute the North American event calendar end-to-end, covering ERP user groups, industry conferences, and roadshows.
- Build field playbooks for pre-show outreach, on-site activation, and follow-up sequences.
- Develop creative booth concepts, activations, and event formats to increase engagement.
- Run regional customer dinners, executive roundtables, and webinars to support sales goals.
- Collaborate with sales leadership on regional demand plans and partner marketing campaigns with ERP platforms and VARs.
- Maintain a toolkit of pitch decks and templates for sales and partner enablement.
- Track and report on event and channel performance against revenue outcomes.
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