Senior Retention Specialist, Copy & Content
D
DarkroomGrowth Marketing
Fully remote from Brazil, Portugal, Spain, Mexico, Argentina and Colombia only, ESTFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3–5+ years
- Required Skills
- Figma
Requirements
- 3–5+ years of experience writing marketing copy with meaningful time in email, SMS, or lifecycle marketing.
- Strong portfolio demonstrating effective short-form copy (subject lines, preheaders, body, CTAs).
- Demonstrated ability to make consumer technology, software, or digital subscriptions feel clear and desirable.
- Experience writing lifecycle funnels including lead capture, welcome series, onboarding, and win-back sequences.
- Experience working with segmentation strategies to tailor copy for distinct audiences.
- Proficiency in Figma for design review and asset approval.
- Ability to manage a high-volume marketing calendar and handle moving pieces with detail-oriented proofing.
- Ability to present and defend creative choices to clients.
- Knowledge of enterprise ESP tools such as Braze, Salesforce Marketing Cloud, Iterable, or Customer.io is a plus.
Responsibilities
- Write email and SMS copy for campaigns, flows, and automations from lead capture through activation and loyalty.
- Develop and maintain the marketing calendar, sequencing campaigns against strategy and managing capacity.
- Write clear creative briefs and provide specific direction on assets for the design team.
- Review and approve designs in Figma with actionable feedback.
- Maintain brand voice and copy guidelines across high-volume scaling output.
- Partner with CRM specialists to align copy with segmentation logic and dynamic content.
- Proofread all sends including links, personalization, and rendering.
- Review performance metrics with the Associate Director to iterate on future copy tests.
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