Director, Marketing - Health Plans & Health Systems
New
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Lyra HealthHealth Tech
United StatesFull-TimeDirector
Salary$150,000 - $206,000 a year
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Job Details
- Experience
- 12+ years
Requirements
- 12+ years of progressive marketing experience in healthcare, health-tech, health plans, or health systems.
- 5+ years of team management experience, including scaling teams and building cross-functional organizations.
- Deep understanding of health plan dynamics and health system referral models.
- Proven expertise in B2B2C healthcare enrollment and provider engagement strategies.
- Full-funnel marketing experience including brand positioning, product marketing, and performance acquisition.
- Exceptional storytelling ability to connect clinical outcomes with customer needs.
- Highly analytical with experience connecting marketing strategy to business goals and revenue targets.
- Prior experience in high-growth healthcare or tech-enabled services environments preferred.
Responsibilities
- Define and execute the multi-channel GTM marketing roadmap for Health Plan and Health System lines of business.
- Elevate brand authority among health plan and health system executives through high-impact campaigns.
- Architect positioning and product marketing strategies to accelerate deal conversion.
- Oversee member acquisition, digital partner channels, and B2B2C engagement.
- Build and scale an AI-enabled marketing function centered on data-driven experimentation.
- Partner with BD, Customer Success, Product, and Clinical teams to drive market demand.
- Track and optimize performance KPIs including provider lead generation and member enrollment.
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