Director of Growth Marketing

New

Remote role open to candidates residing in Washington (WA) or Oregon (OR).Full-TimeDirector

SalaryThe target annual pay range for this position is $184,536 - $209,700. The full annual pay range is $167,760 - $251,640.

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Job Details

Experience: A minimum of ten (10) years of marketing experience, including a minimum of five (5) years in management or leadership role.
Required Skills: Project ManagementData AnalysisMicrosoft Power BIGoogle AnalyticsDigital MarketingHubSpotCRM

Bachelor's degree in Marketing, Business, Communications, or equivalent experience.
Minimum of 10 years of marketing experience with increasing responsibility.
Minimum of 5 years in a management or leadership role owning growth, demand, or digital marketing strategy.
Deep understanding of digital marketing and data analysis.
Direct B2C acquisition experience.
Proven ability to reduce acquisition costs and improve return on spend.
Full-funnel growth expertise including acquisition, lifecycle, and retention.
Proficiency with marketing automation, CRM, and web analytics platforms.
Budget management skills with ability to calculate and improve ROI.
Working knowledge of credit-union and lending compliance requirements.
Strong project management skills with ability to run multiple programs simultaneously.
Comfort with experimentation, testing design, and basic statistical reasoning.

Set and execute the annual member-growth strategy across the full lifecycle, including acquisition, activation, and retention.
Manage and allocate the growth marketing budget to optimize return on spend.
Plan and optimize integrated campaigns across paid search, social, SEO, email, and direct mail.
Lead go-to-market strategies for new products, rates, and offers.
Define, track, and report on growth metrics such as CAC, conversion rates, and ROAS.
Lead and develop a team of direct reports, agencies, and contractors.
Collaborate with internal teams to ensure marketing compliance with credit-union advertising and lending regulations.
Manage and improve the marketing technology stack, including HubSpot, PowerBI, and Google Analytics.

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