CRM Specialist
New
V
Virtual Staff 365Digital Marketing
Philippines, Australian Eastern Standard Time (AEST)Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- Minimum of 3 years of experience in CRM, lifecycle, or retention marketing
- Required Skills
- FigmaQAHubSpotCRM
Requirements
- Minimum of 3 years of experience in CRM, lifecycle, or retention marketing
- Deep working knowledge of ESP platforms including Klaviyo, Dotdigital, and HubSpot
- Strong understanding of email marketing best practices, QA processes, and campaign deployment
- Proven ability to build end-to-end programs strategically rather than executing simple tasks
- High attention to detail with proactive problem-solving capabilities
- Excellent organisational skills to manage multiple project deadlines concurrently
- Experience working within a digital marketing agency environment (nice-to-have)
- Practical experience using Figma (nice-to-have)
Responsibilities
- Own the day-to-day execution of CRM programs across eDM campaigns, SMS, automated flows, and segmentation
- Build, optimise, and manage high-volume CRM delivery calendars across multiple client accounts
- Perform rigorous quality assurance and testing to ensure campaign accuracy and brand alignment
- Contribute to CRM strategy across lifecycle marketing, retention, audience segmentation logic, and program design
- Establish and execute testing roadmaps to drive continuous account optimisation
- Run reporting and performance analysis to translate data into actionable strategic recommendations for clients
- Manage deliverability, list health, suppression lists, and platform data hygiene
- Collaborate with account managers, copywriters, and designers to brief and assemble assets to specification
- Proactively audit accounts to identify missing opportunities and build complete marketing programs
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