Marketing Lead
H
HealiosHealthcare
Remote, United KingdomFull-TimeLead
Salary50,000 GBP per year
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Job Details
- Experience
- +10 years
- Required Skills
- Stakeholder managementBudget managementCRM
Requirements
- 10 years of multi-channel marketing experience.
- Proven track record in strategy and execution for both B2B and direct-to-consumer (DTC) audiences.
- Experience developing marketing plans and prioritizing activity across multiple channels.
- Experience using customer insights or Voice of Customer activity to inform strategy.
- Proficiency with CRM and marketing/campaign data.
- Experience managing agencies and suppliers.
- Strong track record in financial management and demonstrating marketing ROI.
- Strong stakeholder management skills across senior, clinical, and commercial teams.
- Healthcare industry experience is preferred.
Responsibilities
- Own the multi-channel content strategy across Healios and Melios, spanning all relevant channels including social media, for both B2B and direct-to-consumer audiences.
- Lead the events strategy end to end, including conferences, awards, and webinars from concept through to delivery and measurement.
- Drive inbound and outbound marketing performance across offline channels, including print, merchandise, and sales collateral.
- Manage brand reputation through PR, customer voice, feedback, Trustpilot, thought leadership, and partnerships.
- Oversee budgets, ROI, and agency partners to ensure quality and consistency.
- Collaborate with marketing, sales, clinical, and tech teams to align marketing strategy with business objectives.
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