TikTok Media Buying Team Lead
New
J
JobgetherMedia Buying, iGaming
Based in Spain; fully remote working arrangement across Europe.Full-TimeLead
Salary not disclosed
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Job Details
- Experience
- At least 2 years of hands-on experience with TikTok Ads and paid social media buying; at least 2 years of experience in the iGaming industry.
- Required Skills
- Budget management
Requirements
- At least 2 years of hands-on experience with TikTok Ads and paid social media buying.
- Previous management experience as a Team Lead, Supervisor, or in a comparable leadership position.
- At least 2 years of experience in the iGaming industry.
- Strong understanding of performance marketing, traffic acquisition, campaign optimization, and marketing funnels.
- Practical experience with anti-detect browsers or software, tracking platforms, and cloaking technologies.
- Solid understanding of compliance requirements and restrictions applicable to gambling advertising.
- Experience developing and testing marketing hypotheses using structured performance data.
- Ability to plan and manage advertising budgets effectively.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Strong leadership, communication, and people-management skills.
Responsibilities
- Lead and manage a team of media buyers, including recruitment, onboarding, performance evaluation, coaching, and development.
- Establish clear objectives and priorities for the media buying team and ensure consistent execution.
- Monitor traffic volumes, quality, performance, and overall campaign effectiveness.
- Develop, manage, and align budget plans to support business and marketing objectives.
- Create team roadmaps and tactical plans covering campaign execution, testing, optimization, and growth.
- Develop marketing hypotheses and oversee the planning and execution of structured tests.
- Build, monitor, and optimize marketing funnels to improve acquisition performance.
- Take ownership of TikTok media buying strategy and execution across relevant campaigns and markets.
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