Senior Regional Marketing Manager
New
R
RoomPriceGenieHospitality Technology
Remote United Kingdom, Remote Ireland, Remote SpainFull-TimeSenior
Salary50,000 - 55,000 GBP per year
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Job Details
- Languages
- English (C2 proficiency)
- Experience
- 5+ years of B2B marketing experience, including at least 3 years in regional or field marketing roles
- Required Skills
- Budget managementHubSpot
Requirements
- 5+ years of B2B marketing experience.
- At least 3 years in regional or field marketing roles with direct ownership of pipeline targets.
- Proven experience building multi-market go-to-market plans across demand generation, paid media, partnerships, and ABM.
- Strong background in marketing analytics, attribution, experimentation, and campaign optimization.
- Hands-on experience managing marketing budgets and articulating ROI in commercial terms (e.g., CAC, payback).
- Experience defining MQL criteria and building handover processes with Sales and SDR teams.
- Practical experience using AI tools in daily marketing workflows.
- Strong project and stakeholder management skills, particularly in matrixed or global environments.
- Ability to thrive in a fast-moving, complex environment with high ownership.
- Fluent in English (C2 proficiency).
- Willingness to travel regularly across the assigned region.
Responsibilities
- Set the regional marketing strategy, including targets, channels, budget, and calendar.
- Execute full-funnel campaigns across paid social, search, email, events, and partnerships.
- Manage regional marketing budget with full accountability for ROI and pipeline generation.
- Build co-marketing initiatives with partners and associations to drive qualified leads.
- Produce thought leadership content and collaborate with the web team on SEO and AI-driven discovery.
- Act as the marketing representative for regional sales, customer, and partner teams.
- Utilize AI tools to accelerate research, analysis, content creation, and campaign automation.
- Develop playbooks from successful campaigns and coach regional marketing team members.
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