Growth Marketing Manager
F
Freebird ClubTraveltech, Agetech
United KingdomFull-TimeManager
SalaryGBP 40000 - 46000 / year
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Job Details
- Experience
- Minimum 5 years experience in a marketing or sales leadership role.
- Required Skills
- SalesforceGoogle AnalyticsSEODigital MarketingHubSpotMarket Research
Requirements
- Minimum 5 years experience in a marketing or sales leadership role.
- Extensive experience of digital marketing, including strategy development, managing and writing content, managing campaigns and website CMS.
- Degree in Marketing or related field (e.g. psychology, hospitality).
- Proven track record of successful growth campaigns, especially for early stage products or communities.
- Expertise with SEO and software and analytical tools for marketers, such as Google Analytics, Google Trends, Semrush, Hubspot, Salesforce, or website CMS.
- Superior organisational skills and ability to prioritise tasks.
- Strong analytical skills with great attention to detail.
- Excellent verbal and written communication skills with ability to create quality content.
- Self-directed ability to work with limited guidance.
Responsibilities
- Drive Freebird’s marketing (digital and offline), branding, positioning and community growth.
- Develop and implement growth marketing campaigns, with a focus on content marketing, social media marketing, paid and organic advertising.
- Mastering all things PPC (AdWords, Facebook, Instagram, LinkedIn, etc.) as efficiently as possible.
- Develop a unified approach to the company’s overall marketing efforts in collaboration with the community, product, and design teams.
- Actively investigate and identify high potential growth opportunities to test and incorporate into channel strategy.
- Leverage community reporting and analytic tools (Google Analytics, Think with Google, Google Trends) during market research.
- Define, measure and understand growth metrics and KPIs.
- Contribute to content creation (Mailshots, Ads, Website copy, newsletter etc).
- Work closely with the CEO, CTO and development team on product improvements based on user feedback.
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