Product Marketing Manager
G
GivelifyFintech
Location: RemoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years of relevant, demonstrable experience in product marketing. 5+ years of total experience in marketing and/or strategy
- Required Skills
- Project ManagementMarket Research
Requirements
- 3+ years of relevant, demonstrable experience in product marketing.
- 5+ years of total experience in marketing and/or strategy.
- MBA or MS in marketing or business.
- Strong experience in product marketing fundamentals including consumer insights, market research, positioning, and GTM strategy.
- Experience working in Consumer-Packaged Goods, Consumer Technology, and/or 2-sided marketplace environments.
- Strong project management skills with the ability to prioritize multiple projects.
- Ability to break down complex topics into clear, understandable narratives.
- Excellent interpersonal skills for cross-functional collaboration.
Responsibilities
- Conduct customer, market, and competitive research to identify opportunities for serving donors and Giving Partners.
- Translate research insights into strong positioning and simple, compelling product messaging.
- Build and execute launch campaigns and channel plans based on target audience insights.
- Create and maintain core product marketing assets, including strategy documents and enablement materials.
- Track launch performance using quantitative and qualitative data to optimize future initiatives.
- Manage launch workstreams, timelines, and dependencies while communicating results to stakeholders.
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