Performance Marketing Manager
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You must be based in the USFull-TimeMiddle
Salary$180k-$200k OTE
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Job Details
- Experience
- 5+ years
- Required Skills
- HubSpotData analytics
Requirements
- 5+ years of experience running performance marketing campaigns hands-on, including setup, bidding, and optimization.
- Proven ability to work independently and own a channel end to end.
- Hands-on experience building landing pages and campaign assets in HubSpot or a comparable marketing platform.
- Meticulous approach to reporting with strong instincts for tracking, attribution, and result presentation.
- Experience collaborating with content or creative partners to turn messaging into high-converting campaigns.
- Track record driving lead conversion across multiple customer segments or verticals.
- Strong analytical skills paired with creative judgment.
- Excellent written and verbal communication skills.
Responsibilities
- Personally set up, manage, and optimize all performance marketing campaigns including Google Ads, LinkedIn, YouTube, X, and Reddit.
- Build landing pages, forms, and digital campaign assets independently without relying on external design or development support.
- Report on campaign performance with precision, focusing on clean tracking and accurate attribution for executive review.
- Partner with the content lead to translate messaging into high-converting paid campaigns tailored to specific customer segments.
- Use HubSpot or an equivalent platform to build landing pages, campaign templates, and performance dashboards.
- Continuously test creative, keywords, bidding strategies, and landing page variants to improve conversion efficiency.
- Manage the performance marketing budget against CAC, ROAS, and lead-conversion targets.
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