Lead Marketer, AI Usage Automation
New
H
HubSpotSoftware
Remote - USAFull-TimeLead
Salary122,400 - 195,800 USD per year
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Job Details
- Required Skills
- Cross-functional Team LeadershipPrompt EngineeringGenerative AIData analytics
Requirements
- Proven experience developing and executing digital usage communications across email automation and in-product communications.
- Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization.
- Experience using data and performance insights to make marketing decisions and improve results.
- Experience partnering across functions to move complex initiatives from strategy through execution.
- Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans.
- Strong communication skills with the ability to make complex ideas clear to technical and non-technical partners.
- Experience designing AI-powered, highly personalized customer experiences.
- Experience evaluating AI-generated content or prompt outputs for customer-facing experiences.
Responsibilities
- Define the strategy for AI-powered customer automation, including targeting, triggers, and goal alignment within the customer journey.
- Design customer experiences and data inputs, translating strategy into technical briefs for engineering and analytics partners.
- Facilitate alignment between technical and business stakeholders to define requirements and resolve cross-functional friction.
- Write and quality-assure email and in-app outputs, ensuring AI-generated content is accurate and aligned with customer outcomes.
- Lead experiment design, including hypothesis generation, establishing control groups, and defining measurement success.
- Analyze program performance to identify insights and recommend future strategic iterations.
- Build executive narratives, QBR materials, and briefings for senior leadership.
- Develop repeatable frameworks to scale effective digital customer experiences across the organization.
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