Director, Marketing Operations
New
P
Placer.aiData & Analytics
United States, RemoteFull-TimeDirector
Salary$140,000 - $160,000 USD
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Job Details
- Experience
- 7+ years in marketing operations, revenue operations, or a closely related function, including at least 2 years managing people.
- Required Skills
- SQLData AnalysisSalesforceHubSpot
Requirements
- 7+ years in marketing operations, revenue operations, or a closely related function.
- At least 2 years of experience managing people.
- Deep hands-on experience with marketing automation (ideally HubSpot) and CRM (ideally Salesforce) integration.
- Proven experience designing lead lifecycles and qualification models.
- Strong command of funnel metrics and ability to present/defend data to executive leadership.
- Experience with lead routing and scheduling tools like Chili Piper.
- Proficiency in vendor evaluation, negotiation, and contract renewals.
- Experience with AI tooling for building, analyzing, and specifying workflows.
- Clear written communication and experience documenting technical requirements.
- Strongly preferred: SQL or experience working with data warehouses and BI tools.
- B2B SaaS experience, ideally within a Revenue Operations organization.
- Bachelor's degree or equivalent experience.
Responsibilities
- Own the marketing operations roadmap and prioritize work against marketing and revenue goals.
- Manage marketing systems architecture and data integrity between HubSpot and Salesforce.
- Define and maintain the end-to-end lead lifecycle, qualification criteria, and routing logic.
- Oversee campaign operations, attribution modeling, and funnel conversion reporting.
- Develop marketing technology strategy, including vendor evaluations, renewals, and cost management.
- Establish governance for marketing systems, documentation, and data compliance.
- Manage, coach, and grow the marketing operations team.
- Partner with Enablement and Sales Operations to ensure cross-functional alignment on routing and definitions.
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