Head of Marketing
New
R
RNK HealthTelehealth
Europe, 14:00-22:00 EEST (Kyiv time)Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- A/B testing
Requirements
- 5+ years of experience in performance or growth marketing.
- Proven leadership experience managing multiple marketing teams and specialists.
- Significant experience managing and scaling DTC advertising budgets.
- Expertise in Meta Ads and Google Ads.
- Strong background in affiliate marketing strategy and performance management.
- Deep understanding of marketing funnels, CRO, and A/B testing methodologies.
- Strong command of analytics, attribution, and tracking tools (Mixpanel experience preferred).
- Proficiency with performance metrics: CAC, ROAS, CR, AOV, retention, and LTV.
- Hands-on experience managing CRM/lifecycle marketing in tools like Customer.io.
- Experience scaling a subscription-based business.
- Strongly preferred: Experience in telehealth, supplements, or weight loss sectors.
Responsibilities
- Oversee paid acquisition strategy across Meta Ads and Google Ads, guiding budget allocation and scaling decisions.
- Manage affiliate strategy, evaluating partners and monitoring traffic quality.
- Direct creative strategy, working with the team to test new concepts, messaging, and formats.
- Own funnel performance and conversion optimization through structured A/B testing.
- Oversee lifecycle marketing in Customer.io, including automation and nurture campaigns.
- Manage marketing reporting and dashboards in Mixpanel, ensuring data integrity for CAC, ROAS, and LTV metrics.
- Collaborate with Product on marketing integrations and conversion optimization.
- Lead and coordinate marketing team members, setting clear KPIs and priorities.
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