Head of Conversion Rate Optimisation

New

HuzzleE-commerce, Marketing

Romania. North Macedonia. Bulgaria. Serbia. Croatia. Bosnia and HerzegovinaFull-TimeManager

Salary not disclosed

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Job Details

5–8+ years of professional experience in Conversion Rate Optimisation, experimentation, e-commerce optimisation, or a closely related discipline.
Strong track record of delivering measurable CRO improvements for e-commerce businesses.
Experience working with established e-commerce brands, ideally generating approximately £1m–£50m in revenue.
Advanced knowledge of Shopify or other major e-commerce platforms.
Strong proficiency with Google Analytics 4 (GA4) and e-commerce analytics.
Hands-on experience with A/B and multivariate testing platforms.
Strong understanding of experimentation methodology, statistical significance, and test validity.
Experience conducting customer research using surveys, behavioural analysis, heatmaps, session recordings, and other qualitative methods.
Strong knowledge of e-commerce UX, customer journeys, landing pages, product pages, checkout flows, and funnel optimisation.
Leadership or mentoring experience, with the ability to build and develop a CRO team as the business scales.

Own the end-to-end CRO and e-commerce optimisation strategy across three in-house brands and selected agency clients.
Audit new client websites, funnels, analytics setups, and customer journeys to identify growth opportunities.
Build, prioritise, and manage structured CRO and experimentation roadmaps.
Analyse GA4, Shopify, e-commerce, and behavioural data to uncover friction points and opportunities.
Brief designers and developers on CRO initiatives, ensuring execution remains aligned with the commercial objective.
Present CRO strategies, experiment findings, and recommendations directly to clients.
Hire, mentor, and develop future CRO strategists as the function grows.

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