Senior Product Manager – Marketing OS, LeadGen

New

HighLevelB2B SaaS MarTech

Listing location: IndiaFull-TimeSenior

Salary not disclosed

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Job Details

7+ years of Product Management experience, ideally in B2B SaaS, MarTech, CRM, analytics, growth, or customer-engagement platforms.
Experience owning a customer-facing product or product area end to end, from discovery through launch and iteration.
Experience defining and executing a roadmap across multiple related product areas.
Strong understanding of lead generation, customer acquisition, conversion optimization, qualification, and growth loops.
Experience with products such as forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or interactive content.
Familiarity with behavioral tracking, including page views, clicks, scrolls, field interactions, submissions, abandonment, and conversion events.
Understanding of event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution.
Exposure to embeddable products such as widgets, scripts, SDKs, forms, or externally hosted experiences.
Familiarity with APIs, webhooks, CRM integrations, field mapping, workflow automation, and identity resolution.
Experience partnering with Engineering on frontend, backend, data, and infrastructure systems.
Strong product judgment, analytical ability, and UI/UX sensibility.
Excellent written and verbal communication, decision-making, and stakeholder management skills.

Define and execute the product strategy and roadmap across Forms, Surveys, Quizzes, QR Codes, Chat Widget, and External Tracking.
Drive consistency across builders, templates, publishing, data models, integrations, analytics, and reporting.
Ship capabilities that increase visitor engagement, completion rates, lead quality, qualification, routing, and follow-up.
Partner with CRM, Workflows, Conversations, Analytics, and Payments teams to connect interactions with downstream business outcomes.
Define how HighLevel captures visitor behavior, conversions, identity, attribution, and campaign activity across third-party websites.
Contribute to consistent event taxonomies, instrumentation standards, and reporting across the LeadGen portfolio.
Deliver AI-powered creation, copy generation, logic recommendations, qualification, insights, and conversion optimization.
Ensure creation and consumption experiences are intuitive, responsive, accessible, and performant across devices.
Work with Engineering on builders, embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure.
Contribute to product positioning, pricing, packaging, messaging, launches, enablement, onboarding, and customer education.

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