Associate Director, B2B Strategy

New

JobgetherB2B Marketing Strategy

Based in the United StatesFull-TimeManager

Salary$110,000–$135,000

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Job Details

6–8 years of hands-on experience planning and optimizing multi-channel B2B media campaigns.
Proven ability to connect full-funnel media strategies to revenue and ROI.
Practitioner-level knowledge of GA4, Adobe Analytics, and Google Tag Manager.
Experience with DSPs (The Trade Desk, DV360) and social advertising (LinkedIn, Google, Meta).
Expertise in ABM platforms (Demandbase, 6sense) and intent data sources.
Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics).
Experience with marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub).
Hands-on experience configuring CRM workflows, lead routing, scoring, and dashboards.
Familiarity with sales engagement and intelligence tools like Outreach, Salesloft, and ZoomInfo.
Strong project management and cross-functional collaboration skills.
Advanced knowledge of B2B measurement methodologies (MTA, MMM).
Strong executive presence and consultative communication skills.

Design integrated B2B go-to-market media strategies across paid, owned, and earned channels.
Lead cross-channel strategies spanning Paid Search, Paid Social, Programmatic, SEO, and content syndication.
Develop advanced audience strategies using ABM platforms, CRM data, and marketing automation.
Partner with creative teams to align messaging with B2B buyer journeys and decision-maker personas.
Conduct operational assessments and advise clients on martech, adtech, and datatech architecture.
Configure CRM and marketing automation workflows, lead routing, scoring, and attribution models.
Manage cross-functional initiatives involving sales, marketing, analytics, creative, and technical teams.

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