Associate Director, B2B Strategy

New

WpromoteDigital Marketing

Remote, United StatesFull-TimeSenior

Salary$110,000 - $135,000

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Job Details

6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns.
Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (e.g., Demandbase, 6sense) and intent data sources.
Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot).
Practitioner-level knowledge of analytics tools like GA4 and Adobe Analytics.
Experience with tagging and tracking tools like Google Tag Manager.
Hands-on experience with major ad platforms including The Trade Desk, DV360, LinkedIn Ads, Google Ads, and Meta Ads.
Experience deploying operational solutions such as lead routing, scoring models, and attribution setup.
Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).
Strong knowledge of B2B measurement models including MTA and MMM.
Ability to collaborate with cross-functional teams and lead strategic ideation.

Design integrated B2B go-to-market media strategies leveraging paid, owned, and earned channels.
Lead cross-channel media efforts across Paid Search, Paid Social, Programmatic, SEO, content syndication, and PR.
Develop advanced audience strategies using ABM platforms and CRM data.
Conduct operational assessments using maturity maps and digital transformation frameworks to identify gaps.
Advise on martech, adtech, and datatech architecture for optimal integration and ROI.
Design solutions in CRM and marketing automation systems to implement workflows and integrations.
Lead client performance reviews combining media insights with operational recommendations.

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