B2B Account Director (ABM Focus)
New
W
WpromoteDigital Marketing
Remote, United StatesFull-TimeSenior
Salary100,000 - 130,000 USD per year
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Job Details
- Experience
- 5-7 years experience managing client relationships; 3+ years of B2B client management experience
- Required Skills
- SalesforceDigital MarketingHubSpotAccount Management
Requirements
- 5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
- 3+ years of B2B client management experience
- Strategic experience executing digital marketing strategies across search, social media, and email channels
- Experience managing full-funnel digital campaigns with long buying cycles and multiple decision-makers
- Understanding of the B2B sales cycle, funnel stages, and the ability to align marketing programs to revenue KPIs
- Experience leveraging CRM and intent data platforms to inform strategy and reporting
- Ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders
- Analytical and logical skills including competitive assessment, industry analysis, and SWOT analysis
- Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
- Proven ability to lead a team
- Bachelor’s degree in Marketing, Communications, or related field
Responsibilities
- Manage the client relationship and act as the lead point of contact for all client requests
- Seek opportunities to advance the client relationship and identify new business opportunities
- Develop a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
- Proactively bring strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
- Own all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
- Lead weekly client status calls, quarterly business reviews, and other client meetings
- Oversee the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
- Interpret data from analytics and CRM/MAP platforms to assess paid media performance and identify opportunities to drive down-funnel engagement and growth
- Manage overall account profitability, including approving and tracking agency hours
- Collaborate with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact
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