Senior Director, Paid Social B2B
New
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WpromoteDigital Marketing
Remote, United StatesFull-TimeDirector
Salary142,000 - 160,000 USD per year
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Job Details
- Experience
- 8+ years of experience in paid social media advertising; 2+ years of leadership experience
- Required Skills
- SalesforceGoogle AnalyticsLead GenerationHubSpot
Requirements
- 8+ years of experience in paid social media advertising with a focus on B2B or enterprise/SaaS lead generation.
- 2+ years of leadership experience managing and mentoring media professionals.
- Proven ability to build and optimize full-funnel B2B programs driving pipeline, MQLs, SQLs, and CAC efficiency.
- Deep understanding of LinkedIn Ads and Meta, including audience segmentation, lookalike modeling, and account-based strategies.
- Experience with B2B data and analytics ecosystems such as Google Analytics, Salesforce, HubSpot, Demandbase, or 6sense.
- Strong command of creative strategy and testing frameworks for professional audiences.
- Working knowledge of Smartly, Google Ads Manager, and advanced automation tools for social optimization.
- Excellent written and verbal communication skills for C-suite interaction.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
Responsibilities
- Serve as a senior strategic partner and embedded extension of the client’s marketing organization.
- Own the B2B paid social roadmap and translate complex buyer journeys into actionable, data-informed campaign strategies.
- Lead and develop the team responsible for paid social activation and account management.
- Guide multi-stage funnel strategies, including content amplification, gated asset promotion, and ABM programs.
- Partner cross-functionally with analytics, paid search, and programmatic leads to deliver cohesive demand generation programs.
- Drive platform innovation across LinkedIn, Meta, Reddit, and X.
- Elevate measurement frameworks by connecting performance to pipeline and revenue metrics via CRM integrations.
- Mentor and upskill the team on B2B best practices, audience strategy, and creative sequencing.
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