Senior Director, Programmatic B2B
New
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WpromoteDigital Marketing
Remote, United StatesFull-TimeDirector
Salary$142,000- $160,000
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Job Details
- Experience
- 8+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 8+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.
- Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.
- Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation.
- Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue).
- Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms.
- Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights.
- Ability to collaborate across disciplines—creative, media, strategy, and analytics—to deliver integrated B2B demand programs.
- Innate curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends.
Responsibilities
- Lead B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.
- Partner with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).
- Oversee campaign management and optimization across display, video, native, and ABM-driven programmatic executions.
- Manage a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence.
- Establish scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
- Own relationships with key B2B data and tech partners, evaluating and integrating new solutions.
- Contribute to new business efforts by crafting programmatic POVs, pricing models, and case studies.
- Ensure financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts.
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