Paid Social Manager (B2B)

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WpromoteDigital Marketing

Remote, United StatesFull-TimeManager

Salary74,000 - 90,000 USD per year

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Job Details

2-3+ years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.
Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals.
Strong hands-on expertise in LinkedIn Ads and Meta.
Familiarity with B2B platforms and targeting strategies such as ABM, firmographics, and CRM lists.
Working knowledge of B2B analytics and martech ecosystems including Google Analytics, Salesforce, HubSpot, Demandbase, or 6sense.
Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional audiences.
Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.
Strong communication skills with the ability to articulate performance insights to internal teams and clients.
Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Lead day-to-day social strategy development and activation for assigned B2B clients.
Translate B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.
Execute and optimize multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
Partner with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
Support measurement and reporting efforts by tying paid social performance to lead and pipeline indicators.
Assist with B2B new business efforts, including research, POV development, and pitch support.
Prepare client-facing performance recaps and insights, translating results into clear business implications.

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