Programmatic Campaign Manager (B2B)
New
W
WpromoteDigital Marketing
Remote, United StatesFull-TimeMiddle
SalaryAt least 74,000 USD per year
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Job Details
- Experience
- 2-3+ years
- Required Skills
- Google Analytics
Requirements
- 2-3+ years of hands-on experience managing programmatic campaigns, ideally in a B2B or enterprise agency environment.
- Strong understanding of B2B buying journeys, account-based marketing (ABM), lead scoring, and funnel-stage optimization.
- Experience working within DSPs such as The Trade Desk, DV360, or StackAdapt.
- Proficiency with ad serving platforms like Campaign Manager 360 (CM360).
- Experience with CRM integrations for audience activation.
- Working knowledge of B2B analytics and martech ecosystems, including Google Analytics, 6sense, Bombora, or Demandbase.
- Demonstrated ability to connect campaign metrics to broader business outcomes.
- Strong communication skills for translating technical concepts into actionable insights.
- Ability to collaborate effectively across cross-functional creative, media, and strategy teams.
Responsibilities
- Lead B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives.
- Partner with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics.
- Manage campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.
- Develop best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
- Collaborate with key B2B data and technology partners like Bombora, 6sense, and LinkedIn to maximize platform capabilities.
- Support new business efforts by contributing programmatic insights, recommendations, and pricing considerations.
- Maintain financial discipline through accurate budgeting, pacing, and performance reporting for client accounts.
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