Campaign Marketing Strategist
New
S
SOVRAB2B SaaS GovTech
United States—RemoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- SalesforceSEOHubSpot
Requirements
- 3–5 years of experience in demand generation, growth marketing, digital marketing, or campaign management.
- Hands-on experience working in a marketing automation platform, with HubSpot preferred.
- Proven experience supporting webinars, conferences, and event-based campaigns.
- Background in B2B SaaS, GovTech, or procurement industries.
- Strong analytical skills with the ability to interpret data and manage multiple campaigns simultaneously.
- Clear and precise written and verbal communication skills.
- Familiarity with AI tools for content creation, research, and workflow automation.
- Working knowledge of SEO and GEO principles.
- Experience with account-based marketing programs.
- Direct execution experience with LinkedIn Ads and Google Ads.
- Familiarity with Salesforce and Salesforce reporting.
Responsibilities
- Build, launch, and optimize multi-channel demand generation campaigns that generate qualified pipeline for Sales.
- Partner with the Events team to develop strategies for driving booth traffic, lead capture, and performance measurement.
- Execute and optimize webinar marketing campaigns, including registration promotion and post-webinar follow-up.
- Manage paid media campaigns across LinkedIn Ads, Google Ads, retargeting, and content syndication.
- Develop nurture strategies and implement HubSpot workflows based on segment behavior, firmographics, and buying intent.
- Design and execute structured A/B tests across messaging, channels, and landing pages to optimize campaign performance.
- Identify and explore new channels, AI capabilities, and discovery platforms to improve brand visibility.
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