Creative Strategist, Paid Social & Video
New
F
Full Funnel GrowthPerformance Marketing
Remote - US PreferredContractMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years in paid social creative
- Required Skills
- Data Analysis
Requirements
- 4+ years of experience in paid social creative, specifically in agency or in-house roles running Meta as a primary revenue channel.
- Proven experience writing scripts and hooks for high-performance ad campaigns.
- Advanced fluency in Meta Ads Manager reporting and creative-level performance metrics.
- Demonstrated command of short-form video as a performance format across Reels, Stories, and TikTok.
- Experience directing UGC creators at scale, from initial brief to final paid-ready assets.
- Strong portfolio of performance-driven ads with documented results and analysis.
- Ability to communicate complex creative strategies to directors, CMOs, and company founders.
- Proven ability to work effectively in a fully remote, asynchronous, documentation-heavy environment.
- Technical aptitude to use generative AI tooling (e.g., Claude Code, Cursor) to automate data and reporting tasks.
- Strong written communication skills.
Responsibilities
- Develop the creative thesis and positioning territories for flagship accounts.
- Write short-form video scripts, hook variants, and primary ad copy at high volume.
- Define and manage a testing roadmap, including hypothesis backlogs, test sequences, and success thresholds.
- Analyze performance data in Meta Ads Manager, including hook rates, fatigue curves, and cost per result.
- Brief and direct editors, UGC creators, and motion designers to ensure high-quality, performance-ready assets.
- Manage the UGC pipeline from casting and briefing to final ad variants.
- Present creative narratives, test results, and roadmap strategies to senior client stakeholders.
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