Senior Specialist, Paid Social
New
J
JobgetherDigital Marketing
Candidates must be permanently based in the United States, East Coast business hours preferredFull-TimeSenior
Salary67,000 - 76,000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisMicrosoft ExcelGoogle SheetsLooker
Requirements
- 3+ years of paid social buying experience across multiple platforms, such as Meta, TikTok, Snapchat, Pinterest, or YouTube.
- Experience activating paid social campaigns across awareness, consideration, and conversion objectives.
- Strong understanding of campaign performance measurement, data hygiene, analysis, and visualization.
- Proficiency with Google Sheets and/or Microsoft Excel; experience with pivot tables is a plus.
- Demonstrated ability to manage multiple projects simultaneously while maintaining accuracy and meeting deadlines.
- Strong verbal and written communication skills, with the ability to communicate effectively with clients and external stakeholders.
- A curious, strategic, and analytical mindset with strong problem-solving skills.
- Data-driven approach to decision-making and a commitment to delivering strong client outcomes.
- Passion for experimentation, testing, and challenging the status quo.
- Self-motivation, willingness to learn, and openness to feedback.
- Digital marketing or social media certifications are a plus, including Meta Blueprint Buying and Planning, TikTok Media Buying, or Google Analytics certifications.
Responsibilities
- Build, launch, manage, and optimize paid social campaigns across major platforms, with a strong focus on flawless execution.
- Collaborate with media planning teams to support campaign strategy and translate client objectives into effective paid social activations.
- Monitor campaign budgets and pacing, making bid and optimization adjustments as needed to achieve performance goals.
- Conduct detailed quality assurance across your own campaigns, ad sets, and ads, as well as campaigns built by other team members.
- Prepare and deliver weekly and ad hoc reporting using formatted Excel reports, Looker dashboards, and performance insights.
- Analyze campaign data and develop clear insights, recommendations, and narratives for campaign wrap-ups and larger client presentations such as QBRs.
- Monitor new paid social products, platform updates, industry trends, and emerging capabilities to provide informed perspectives on their relevance to clients.
- Identify opportunities to improve existing products, policies, processes, and campaign strategies.
- Apply a test-and-learn mindset to challenge assumptions, improve performance, and uncover new opportunities.
- Maintain strong attention to detail while managing multiple campaigns, projects, and deadlines simultaneously.
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