Senior Specialist, Paid Social
New
C
Code3Marketing Agency
Location: United States, East Coast hours preferredFull-TimeSenior
Salary67,000 - 76,000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Microsoft ExcelGoogle SheetsLooker
Requirements
- 3+ years of paid social buying experience across multiple social platforms such as Meta, TikTok, Snapchat, Pinterest, or YouTube.
- Experience activating paid social campaigns across awareness, consideration, and conversion objectives.
- Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel (Pivot table experience is a plus).
- Proven ability to manage multiple projects at a time while paying strict attention to detail and meeting deadlines.
- Excellent verbal and written communication skills.
- Proven ability to navigate client and external communication.
- Certifications in digital marketing and/or social media strategy are a plus (e.g., Meta Blueprint, TikTok Media Buying, Google Analytics).
Responsibilities
- Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution.
- Collaborate with team on media planning to support client and campaign strategy.
- Manage campaign budget pacing and execute bid adjustments as needed.
- Perform campaign QA on your own campaigns, ad sets, and ads, plus those built by other team members.
- Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards, and performance insights.
- Pull data and write insights for campaign wrap-ups and larger deliverables such as QBRs.
- Maintain understanding of the newest paid social product offerings and industry trends.
- Recommend changes to existing products, policies, and processes to improve performance.
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