Paid Advertising Specialist, Lead Generation
New
J
JobgetherDigital Marketing
Based in United StatesFull-TimeMiddle
SalaryBase salary paid in USD plus commission opportunities.
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Job Details
- Languages
- Advanced proficiency in spoken and written English
- Experience
- 1–2 years
- Required Skills
- Data AnalysisShopifyGoogle AnalyticsMicrosoft ExcelLead Generation
Requirements
- 1–2 years of digital marketing experience, with agency experience considered a plus.
- At least 1 year of direct-response marketing experience, particularly within e-commerce.
- At least 1 year of hands-on experience managing Meta or Google Ads for direct-response campaigns.
- At least 1 year of experience contributing to or leading paid advertising strategy.
- Experience with Google Analytics and Shopify.
- At least 1 year of client-facing experience, including professional communication and stakeholder interaction.
- Strong Excel capabilities, including advanced spreadsheet functions and analysis.
- Strong data analytics skills and the ability to translate data into actionable insights.
- Advanced proficiency in spoken and written English.
- Comfort using AI tools and emerging technologies for research, analysis, and optimization.
Responsibilities
- Execute and optimize paid advertising campaigns across platforms including Google, Meta, TikTok, and other relevant channels.
- Maintain accurate campaign setup, tracking, naming conventions, quality assurance, and platform hygiene.
- Independently manage campaign timelines, budgets, pacing, day-to-day performance, and key deliverables.
- Analyze campaign performance, identify growth opportunities, develop testing hypotheses, and recommend data-backed optimizations.
- Incorporate client goals, business constraints, brand considerations, and performance requirements into campaign and strategic decisions.
- Manage client testing roadmaps, prioritize experiments, and coordinate the execution of agreed next steps.
- Prepare and present performance reports using clear data storytelling to communicate results and next actions.
- Use AI-enabled technologies and digital marketing tools to improve campaign analysis and operational efficiency.
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