B2B Paid Advertising Specialist
New
J
JobgetherDigital Marketing
Based in United StatesFull-TimeMiddle
SalaryBase salary paid in USD, with opportunities to earn additional commission.
Apply NowOpens the employer's application page
Job Details
- Languages
- Advanced spoken and written English proficiency is required
- Experience
- 1–2 years
- Required Skills
- Data AnalysisShopifyGoogle AnalyticsMicrosoft ExcelDigital Marketing
Requirements
- 1–2 years of experience in digital marketing, with agency experience considered a plus.
- At least 1 year of direct-response marketing experience, particularly within e-commerce; experience with lead generation and B2B marketing is also valuable.
- At least 1 year of hands-on experience managing Meta or Google Ads for direct-response campaigns, with experience across additional platforms such as TikTok, LinkedIn, Pinterest, or similar channels considered an advantage.
- At least 1 year of experience developing or leading paid advertising strategy for direct-response marketing initiatives.
- At least 1 year of experience using Google Analytics and Shopify, with additional technical platform experience considered a plus.
- At least 1 year of client-facing experience, including managing communications and translating campaign performance into clear recommendations.
- Strong Excel skills, including a solid understanding of advanced functions and analytical capabilities.
- Strong data analysis skills with the ability to interpret performance information, identify trends, and turn findings into actionable optimization opportunities.
- Highly dependable, self-motivated, organized, and capable of managing priorities and deadlines with limited supervision.
- Entrepreneurial mindset with a strong interest in problem-solving, continuous learning, professional development, and emerging marketing technologies.
- Advanced spoken and written English proficiency is required for effective communication with clients and internal teams.
Responsibilities
- Execute paid advertising campaigns across platforms including Meta, Google, TikTok, and other relevant channels, ensuring accurate campaign setup, tracking, naming conventions, quality assurance, and error-free execution.
- Independently manage campaign timelines, budgets, pacing, day-to-day performance, and deliverables while maintaining strong ownership of assigned responsibilities and workflows.
- Execute and optimize paid advertising programs end-to-end, including ad builds, ongoing optimizations, performance monitoring, reporting, budget pacing, and campaign updates.
- Analyze campaign performance and proactively identify growth opportunities, develop testing hypotheses, and recommend data-driven optimizations aligned with client objectives.
- Maintain a client-first approach by incorporating business goals, brand requirements, market considerations, and account-specific constraints into campaign and strategic decisions.
- Monitor budgets and spending closely, ensuring campaigns remain aligned with planned investment levels while identifying potential risks or opportunities early.
- Own the execution and ongoing management of client testing roadmaps, coordinating next steps, prioritizing experiments, and ensuring agreed initiatives are delivered on schedule.
- Prepare and present performance reports and campaign recaps, using clear data storytelling to communicate key insights, recommendations, and next steps.
- Leverage available technology and AI-enabled tools to improve campaign efficiency, performance analysis, reporting, research, and operational workflows.
- Work closely with strategists and cross-functional teammates to maintain strong communication, meet deadlines, and support a high standard of client service.
View Full Description & ApplyYou'll be redirected to the employer's site
