Paid Advertising Strategist
New
J
JobgetherDigital Marketing
Based in United StatesFull-TimeMiddle
SalaryCompetitive base salary plus commission opportunities.
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Job Details
- Experience
- 2–3 years of digital marketing experience
- Required Skills
- Google AnalyticsMicrosoft OfficeDigital MarketingGoogle Workspace
Requirements
- 2–3 years of digital marketing experience, including approximately 1–2 years in an agency environment.
- At least 2–3 years of hands-on experience managing two or more paid advertising channels.
- Practical experience with platforms such as Google Ads, Microsoft/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, YouTube, or comparable networks.
- Demonstrated experience with campaign development, bid optimization, keyword research, ad copy, and performance testing.
- Strong understanding of full-funnel marketing.
- Proficiency with Google Workspace and/or Microsoft Office tools.
- Working knowledge of Google Analytics.
- Strong written and verbal communication skills with confidence in client presentations.
- Excellent organizational and project management abilities.
- Ability to work independently and manage multiple priorities.
- Comfort using AI tools for research, analysis, and marketing workflows.
Responsibilities
- Own the end-to-end execution and performance of paid advertising campaigns across platforms such as Google, Microsoft/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and YouTube.
- Build and manage campaigns from initial setup through ongoing optimization.
- Lead performance optimizations, including bid management, keyword research, ad copy development, targeting, and budget allocation.
- Manage client budgets and proactively recommend adjustments based on performance and business priorities.
- Conduct thorough quality assurance to minimize errors.
- Monitor account performance closely and distinguish normal fluctuations from material risks.
- Develop and maintain testing roadmaps and coordinate experiments.
- Own performance reporting and translate data into clear insights and business narratives for clients.
- Maintain proactive internal communication regarding performance, strategy, and deliverables.
- Adapt campaign and channel strategies as market conditions and client priorities evolve.
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