Paid Social Strategist
J
JobgetherDigital Marketing
Remote work opportunity for candidates permanently based within the U.S. Eastern Time Zone, Eastern Time ZoneFull-TimeMiddle
Salary77,000 - 87,000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisMicrosoft ExcelBudget managementGoogle Sheets
Requirements
- 3+ years of hands-on paid social experience across at least four major platforms, such as Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, or YouTube.
- Demonstrated ability to independently develop paid social strategies and recommendations based on client objectives, performance data, and broader business context.
- Strong analytical and problem-solving skills, with the ability to diagnose performance and turn complex datasets into compelling strategic narratives.
- Experience managing client relationships and confidently presenting strategies, performance insights, recommendations, and points of view.
- Strong understanding of full-funnel paid social strategy, creative testing, measurement frameworks, optimization techniques, and platform best practices.
- Strong budget management, forecasting, organizational, and prioritization skills, with a high degree of accountability and attention to detail.
- Advanced working knowledge of Excel or Google Sheets, including pivot tables and large datasets.
Responsibilities
- Own the day-to-day paid social strategy, performance narrative, and optimization priorities across assigned client accounts.
- Develop full-funnel strategies spanning budget allocation, platform roles, audiences, campaign structures, creative approaches, and optimization.
- Act as a trusted client-facing strategic advisor, proactively identifying opportunities, risks, and recommendations tied to business goals.
- Analyze campaign and account performance to identify key drivers, diagnose issues, and translate data into clear insights and actionable next steps.
- Build learning agendas and testing roadmaps covering creative, media, audiences, measurement, and emerging platform capabilities.
- Partner with activation and cross-functional teams to ensure campaign execution reflects strategic direction, providing hands-on support and quality assurance when required.
- Maintain strong operational ownership of budgets, pacing, forecasting, campaign accuracy, and overall account health.
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