Creative Strategist
New
J
JobgetherDigital Marketing
Based in United StatesFull-Time
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Data AnalysisDigital MarketingA/B testing
Requirements
- Hands-on experience developing creative strategy for paid social campaigns.
- Proficiency in Meta Ads Manager and/or comparable platforms like TikTok, YouTube, or Pinterest.
- Ability to interpret creative performance data and translate insights into actionable roadmaps.
- Strong understanding of performance-driven creative best practices.
- Demonstrated ability to write effective advertising copy and structure creative scripts.
- Experience using metrics such as CPA, CTR, and ROAS to evaluate and optimize effectiveness.
- Strong client-facing communication and collaboration skills.
- Experience in a digital marketing agency environment.
- Comfort working with AI-powered tools and technology-enabled workflows.
- Strong written and verbal communication skills in English.
Responsibilities
- Lead paid social creative strategy for a portfolio of approximately 8–10 mid-level client accounts.
- Develop high-performing creative strategies using performance data, consumer research, and industry trends.
- Audit campaigns to identify winning and underperforming ads, translating findings into actionable testing roadmaps.
- Create direct-response copy, messaging, and scripts while guiding production and delivery.
- Present creative performance reporting and recommendations to clients using clear, data-driven storytelling.
- Collaborate with creative, production, and account teams to manage assets and ensure quality.
- Apply AI technologies to improve creative strategy and business processes.
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