Creative Strategist

New

TinuitiDigital Marketing

United StatesFull-TimeMiddle

Salary$70,000 - $85,000 per year

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Job Details

3–5+ years of experience in creative strategy, advertising, brand strategy, marketing, or a related field.
Strong experience translating business and marketing goals into messaging, testing, and creative strategy recommendations.
Strong analytical skills and comfort interpreting campaign reports, platform data, testing results, and research findings.
Experience working directly with clients and/or senior internal stakeholders.
Familiarity with paid social, video, streaming, display, and broader digital environments.
Strong understanding of A/B and multivariate testing methodologies.
Comfort using AI tools to improve efficiency, quality, and day-to-day decision-making.
Strong written, verbal, and presentation skills.
Deep familiarity with creative analytics tools and audience research.

Lead day-to-day creative strategy for assigned clients or campaign scopes, shaping messaging direction, creative testing priorities, and audience-informed recommendations.
Translate business goals into communication and creative objectives that support both brand and performance outcomes.
Build strong working relationships with internal partners and client stakeholders, helping guide the strategic direction of creative work through clear, confident recommendations.
Use platform, channel, and creative performance data to inform stronger strategy and optimization recommendations across paid social, video, display, and related channels.
Analyze campaign performance, testing outcomes, audience behavior, and research findings to identify actionable insights.
Develop and refine creative testing plans, including hypotheses, prioritization logic, and interpretation of results.

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