Product Marketing Manager
New
G
GoGuardianEducation Technology
#BI-RemoteFull-TimeMiddle
Salary$105,000 - $120,000 per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 4-6 years
- Required Skills
- SalesforceHubSpotCRM
Requirements
- 4-6 years of product marketing or related experience in a B2B SaaS environment.
- Experience developing strategic product marketing plans, including positioning and segmentation.
- Experience supporting product launches or campaigns from planning through execution.
- Experience building and executing customer lifecycle programs.
- Familiarity with lifecycle/marketing automation and CRM tools like HubSpot, Marketo, Salesforce, or Braze.
- Ability to synthesize customer insights and market data into clear messaging.
- Analytical mindset with the ability to interpret engagement, adoption, and retention metrics.
- Proactive, organized, and capable of managing multiple priorities.
- Customer-centric mindset with curiosity about the K-12 education landscape.
- Understanding of the K-12 education market is preferred.
Responsibilities
- Support the development and execution of go-to-market strategies for GoGuardian products.
- Develop product positioning and messaging in partnership with product marketing leadership.
- Execute product launches and feature releases, including timeline coordination and asset creation.
- Create high-quality sales collateral, product one-pagers, presentations, and digital content.
- Strategize and oversee customer lifecycle marketing programs to drive engagement, adoption, and retention.
- Own segmentation and lifecycle email/nurture programs using customer data.
- Analyze campaign and product performance data to recommend optimizations.
View Full Description & ApplyYou'll be redirected to the employer's site
