Product Marketing Manager

New

Remote - USFull-TimeMiddle

Salary131,200 - 150,000 USD per year

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Job Details

Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products.
Proven ability to translate complex technical capabilities into clear, compelling messaging that resonates with both technical buyers and business decision-makers.
Strong analytical background, with proven experience using data and market research to inform positioning decisions and measure program effectiveness.
Proven experience working cross-functional, influencing stakeholders across Product, Sales, and Brand without direct authority.
Proven ability to manage multiple priorities simultaneously in a fast-paced environment, staying organized and delivering quality work under tight deadlines.
Background in cybersecurity, identity, or access management preferred.
Experience with competitive intelligence platforms or win/loss analysis programs preferred.

Define and own the positioning and messaging framework for LastPass products, ensuring clarity and differentiation across customer segments and channels.
Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to drive awareness, adoption, and revenue impact.
Develop sales enablement materials — including battle cards, pitch decks, and competitive intelligence — that equip the field to engage buyers and win competitive deals.
Partner with Brand and Creative to produce compelling content — case studies, thought leadership, and web copy — that supports demand generation and strengthens brand authority.
Conduct customer and market research to surface insights that sharpen product positioning and influence roadmap prioritization.
Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth.

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